The under-30 workforce today is a challenging one for many managers. They have a distinct world-view, a better grasp on technology and social media, a diverse makeup, and a different work ethic than many of us. For many, their view on loyalty (or lack thereof) to a company is most challenging.

So, how to build loyalty with Generation Y? It’s really not as tough as you think, but it does require a little individual effort…


The Fast Company article referenced in the video can be found here.

About Jake Worcester

Jake Worcester is an energetic and compelling facilitator, consultant and speaker. His focus centers primarily around organizational and leadership development. From helping senior level leaders to develop systems and processes to work efficiently and take control of their lives to facilitating leadership development programs for all levels of management, Jake’s efforts are centered on process efficiency, hands-on leadership skill development and organizational transformation. Jake has worked for one of the largest management consulting firms in the world working with Fortune 500 companies in the telecommunications and industrial manufacturing industries, has held positions focusing on leadership development within the non-profit sector including being the Executive Director of a youth leadership foundation. His experience has always been in the development and growth of leaders. Jake lives with his wife in South Carolina and when not traveling around the world enjoys watching his Kansas State Wildcats, golfing and competing in triathlons.

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